The Department offers applied journalism education to those who seek to cultivate a career in the internet, as well as the media industry in Hong Kong. The Department was launched in 1971, and has become one of the major Journalism and Public Relations & Advertising (PRA) teaching establishments in the HKSAR. Students are trained to possess language proficiency and be technologically competent, and learn the process and impact of communication in a variety of social contexts.
In addition, students are educated to have a broad-based knowledge in Humanities and Social Sciences such as History, Sociology, Psychology, Political Science, Economics and Law in order to cultivate their analytical ability with an open mind and be able to have a fair, impartial and independent view-point.
In the first two years students will receive training in foundation subjects while in the third and fourth years they will delve more deeply into the theory and practice of journalism and mass communication in the age of digitization. For a rounded training, they are exposed to news reporting and writing, news translation, audio-visual production, audio-visual news and information production, new media platforms, editorial and commentary writing and script writing and/or marketing, public relations and advertising, so that they will be well prepared for their future careers.
For practical experience, students are required to participate in activities organized by themselves such as SY Media Lab ( 新傳網 ), Our Voice ( 仁聞報 ), Our Voice Online, Shuo Online ( 說‧在線 ), online audio and video platforms, bloggers like hknews.hksyu.edu, audio-visual news and information workshops and Shue Yan Newsletter etc.
The Department also offers an extensive internship programme for all qualified students. Students will be provided with on campus audio-visual news and information practicum training, as well as professional internship training, in partial fulfilment of the degree programme at commercial or educational television and radio stations, websites and internet news and information companies, newspapers, magazines, advertising agencies, marketing and advertising department of various public and private corporations in order to enable them to have hands-on experience in the industry.
A total of 124 credits with a minimum of 51 credits in Journalism and Communication is required for graduation. 25 credits of the 73 non-concentration credits must be in Chinese and English language course work while the other 48 credits be courses in the department, as well as complementary departments, such as Sociology, History, Economics and Finance, Business and Law.