Programme Learning Outcome

The programme aims to provide graduates who can

  1. demonstrate up-to-date knowledge and understanding of the mass communication process;
  2. plan and produce high quality productions for different forms of mass media;
  3. work independently and, on their own initiative, carry out day-to-day journalistic practices in Hong Kong and Mainland China;
  4. express themselves competently and appropriately in Chinese and English;
  5. provide a critical analysis of the existing forms and content of mass communication;
  6. understand the development and application of new media to the mass communication industry;
  7. design and carry out independent research in the areas of journalism and mass communication for further studies.