Programme Curriculum

COURSE OFFERED FOR YEAR 2016-2017
Bachelor of Arts (Hons) in Journalism and Mass Communication
Minimum Graduation Requirement: 124 Credits
Credits
Pre-requisite F16 W17
Year 1
College Requirements (16 Credits)
CHI 101-2 Year 1 Chinese I & II (Including Practical Chinese Writing) 4 4
ENG 111-2 English Usage I & II 3 3
JOUR 161-2 Use of Putonghua in Journalism and Communication 1 1
Departmental Core Requrements (9 Credits)
JOUR 100 Introduction to Journalism and Mass Communication 3
JOUR 130 Digital Photojournalism 3 (3)
PRA 130 Principles of Advertising and Marketing 3
Electives (9 Credits)
Departmental Electives
JOUR 120 Introduction to Political Science 3
JOUR 121 International Relations and Global Politics 3
JOUR 160 Current Social Issues in Hong Kong 3 (3)
JOUR 170 Visual Communication (3) 3
JOUR 180 History of Hong Kong Journalism 3 (3)
Complementary Electives for Year 1
BUS 120 Principles and Practice of Management ** 3 (3)
ECON 100 Introduction to Economics ** (3) 3
ENG 140 Introduction to Translation ** 3 (3)
ENG 153 Introduction to Cultural Studies ** 3
FREN 191 French I ** 3
FREN 192 French II ** 3
HIST 100 General Chinese History ** 3 (3)
HIST 180 Introduction to the Study of the PRC ** (3) 3
PE 103 Physical Eduction ** 2
PE 104 Physical Education ** 2
PHIL 103 Introductory to Philosophy ** 3
PHIL 113 Logic ** 3
PSY 100 Introduction Psychology ** 3 (3)
SOC 107 Understanding Sociology ** 3 (3)
SOC 150 Critical Thinking ** (3) 3
** = A GE (General Education) course is a course intended to broaden the student’s knowledge, mind, vision, skills, etc.
Total 17 17
Total Credits 34
Year 2
College Requirements (6 Credits)
ENG 211-2 English Writing 3 3
Departmental Core Requirements (9 Credits)
JOUR 220 Mass Communication Theories 3
JOUR 221 News Reporting & Writing in Chinese I 3
JOUR 222 News Reporting & Writing in Chinese II 3
Electives (choose 15 Credits)
Departmental Electives
JOUR 200 Statistics for Communication (core electives) for JOUR 311, 312 3
JOUR 201* Audio-Visual Production (core electives) for JOUR 301, 340, 390, 490 & PRA 430 3 (3)
* = Pre-requisite for specific field of JOUR 403 Professional Internship
JOUR 230 Technological Change and Human Communication (3) 3
JOUR 250 Introduction to Mass Media in China 3 (3)
JOUR 260 Computer Graphic Design and Publishing (3) 3
JOUR 261 Putonghua for Journalism I 1
JOUR 262 Putonghua for Journalism II 1
JOUR 280 Hong Kong Politics (3) 3
PRA 200 Public Relations and the Media PRA 130 3 (3)
Complementary Electives for Year 2
ECON 223 The History of Chinese Economy ** 3
ECON 233 The Economy of Hong Kong ** ECON 100 3
FIN 243 Money and Banking ** 3 (3)
FREN 291 French III FREN 191 & 192 3
FREN 292 French IV FREN 291 3
HIST 240 History of Hong Kong ** 3 (3)
HIST 241 From Colony to SAR: Reunification and Challenges in Contemporary Hong Kong ** (3) 3
HIST 252 Globalization and China ** 3 (3)
HIST 260 The History of Chinese Economy ** 3
SOC 208 Hong Kong Society and Culture ** 3 (3)
SOC 233 Contemporary Social Issues ** (3) 3
SOC 255 Philosophy through Film and Literature ** 3 (3)
SOC 257 Arts and Society ** 3
SOC 259 Race and Ethnicity ** (3) 3
** = A GE (General Education) course is a course intended to broaden the student’s knowledge, mind, vision, skills, etc.
Total 15 15
Total Credits 30
Year 3
College Requirements (3 Credits)
JOUR 303 English News Writing and Reporting 3 (3)
Departmental Core Requirements (9 Credits)
JOUR 311 Comunication Research Methods JOUR 200 3
JOUR 370 Mass Communication Law (3) 3
JOUR 371 Newspaper Practicum 3
Must choose any 4 courses from the following Group (12 credits)
Group Core electives
JOUR 300* News Editing 3 (3)
JOUR 323 Mobile Journalism 3 (3)
JOUR 341* Digital News and Information Production JOUR 201 (3) 3
PRA 310* Advertising Copywriting PRA 130 3 (3)
PRA 320* Publiuc Relations Disciplines 3 (3)
PRA 330* Advertising Strategies and Design PRA 130 (3) 3
PRA 350* Public Relations Writing (3) 3
* = Pre-requisite for specific fields of JOUR 403 Professional Internship
Electives (6 Credits)
Departmental Electives
JOUR 301* Intermediate Audio-Visual Production JOUR 201 3
JOUR 310* Storytelling 3 (3)
JOUR 312 Public Opinion Poll JOUR 311 3
JOUR 320 News Translation 3 (3)
JOUR 350* Feature Writing JOUR 221-2 (3) 3
JOUR 360 Magazine Writing & Editing 3 (3)
JOUR 380* Business and Financial Reporting (3) 3
JOUR 381* Advanced Financial News Analysis JOUR 380 (3) 3
JOUR 390 Computer Animation in Journalism & Communication JOUR 201 3 (3)
JOUR 395* Social Media and Networked Communication (3) 3
PRA 340* Event Management 3 (3)
* = Pre-requisite for specific fields of JOUR 403 Professional Internship
Complementary Electives for Year 3
BUS 303B Business Communication ** 3 (3)
BUS 330 China Marketing ** BUS 233 3
BUS 409 China Investment ** 3
ECON 320 International Trade ** ECON 100 3
ECON 323 The Economy of Contemporary China ** ECON 100 3
ENG 335 Popular Culture ** ENG 211-2 3
FIN 324 Financial Institutions in Hong Kong & Global Banking ** ECON 100 3
FIN 445 Regulation and Management of Financial Institutions in Hong Kong ** ECON 100 3
HIST 370 The Developmental Experience of Modern Western Economic Powers: Study of Selected Cases ** 3
HIST 371 The Making of Contemporary Middle East ** 3
HIST 440 Hong Kong and the Pearl River Delta: Economic and Social Change since 1978 ** 3 (3)
HIST 450 China in the Contemporary World ** 3
HIST 461 History of USA: Key Issues ** 3
HIST 462 The Making of Modern Japan ** 3
HIST 470 Sino-US Relations ** 3
SOC 300 Law and Society ** 3
SOC 337 Criminology ** PSY 100 3
** = A GE (General Education) course is a course intended to broaden the student’s knowledge, mind, vision, skills, etc.
Total 15 15
Total Credits 30
Year 4
Departmental Requirements (6 Credits)
JOUR 403 Professional Internship 3
JOUR 410 Media Ethics (3) 3
Must choose any 2 courses from the following group (6 credits)
Group Core electives
JOUR 400 Editorial and Commentary Writing (3) 3
JOUR 470 In-depth and Investigative Reporting JOUR 221-2 3 (3)
JOUR 480 China Reporting (3) 3
JOUR 490 Documentary and Public Affairs Programmes JOUR 341 3
PRA 420 Integrated Marketing Strategies and Planning PRA 320,330 3 (3)
PRA 430 Audio-Visual Production in PRA JOUR 201 (3) 3
PRA 440 Advertising Agency Account Planning PRA 330 3 (3)
PRA 450 Crisis Communication PRA 320 (3) 3
Electives (18 credits)
Departmental Electives
JOUR 420 Press Policy and Law of China (3) 3
JOUR 431 Script Writing 3 (3)
JOUR 440 Entertainment & Pop Culture (3) 3
JOUR 441-2 Dissertation    OR 3 3
JOUR 450 Honours Project 3
JOUR 460 Digitization and Interactive Multimedia (3) 3
PRA 460 Media Planning 3 (3)
Complementary Electives for Year 4
BUS 303B Business Communication ** 3 (3)
BUS 330 China Marketing ** BUS 233 3
BUS 409 China Investment ** 3
ECON 320 International Trade ** ECON 100 3
ECON 323 The Economy of Contemporary China ** ECON 100 3
ENG 335 Popular Culture ** ENG 211-2 3
FIN 324 Financial Institutions in Hong Kong & Global Banking ** ECON 100 3
FIN 445 Regulation and Management of Financial Institutions in Hong Kong ** ECON 100 3
HIST 370 The Developmental Experience of Modern Western Economic Powers: Study of Selected Cases ** 3
HIST 371 The Making of Contemporary Middle East ** 3
HIST 440 Hong Kong and the Pearl River Delta: Economic and Social Change since 1978 ** 3 (3)
HIST 450 China in the Contemporary World ** 3
HIST 461 History of USA: Key Issues ** 3
HIST 462 The Making of Modern Japan ** 3
HIST 470 Sino-US Relations ** 3
SOC 300 Law and Society ** 3
SOC 337 Criminology ** PSY 100 3
** = A GE (General Education) course is a course intended to broaden the student’s knowledge, mind, vision, skills, etc.
Total 15 15
Total Credits 30
Note: For the descriptions of courses not listed under the Department of Journalism and Communication,
please refer to their respective Departments for details.