Programme Objective

The programme

  1. offers students a concrete foundation for their life career in the digital age;
  2. provides a broad knowledge base in Humanities and Social Sciences;
  3. gives up-to-date and professional skills in processing news and mass communication content;
  4. increases students’ awareness of ethical issues in mass communication;
  5. enhances students’ competence in written and oral communication in Chinese and English;
  6. helps students develop a critical, independent, and analytical mind;
  7. encourages students’ creativity through practical workshops and internship in mass communication organizations;
  8. enables students to understand and explicate the relationship between social, cultural and economic factors and their
    impacts on the mass communication process in the digital age;
  9. lets students know the significance of media convergence in the process of global communication.